Privacy Policy

The YUM-O! Organization, Inc. (“YUM-O”) is committed to providing quality information and activities surrounding cooking and food to parents and children of all ages in a positive on-line environment. Our content includes recipes, games music, photos, video and interactivity with our users. While we encourage the interactive nature of our website, we strive to promote the online safety and privacy of our users and expect that children using this site will have first obtained their parents’ permission, and that parents will have talked with their children about safety on the internet. All materials sent to us either electronically or via regular mail will not be posted automatically and will be reviewed by us first. We will not post any materials without the user reading and agreeing to our User License Agreement, which must be accepted by an adult over the age of 18. At any time a user can request their materials be removed from the website by contacting us at

YUM-O has implemented this Privacy Policy governing the personally identifiable information (“Personal Consumer Information”) collected by this site. This Privacy Policy does not govern Personal Consumer Information collected from any other source or in any other manner.


This Privacy Policy is intended to provide you with information as to: (i) the type of information that is collected, (ii) how collected information is used and with whom it is shared; (ii) how we intend to protect the information; and (iii) how you can access, modify and/or delete such information.


Under California law, California residents who have provided personal information to a company may have the right to request a list of all third parties to whom that company had disclosed such information for the third parties’ direct marketing purposes during the preceding calendar year, along with a list of the categories of personal information that had been so disclosed. However if a company adopts and discloses a privacy policy that provides the ability to opt-out of such disclosures to third parties for the third parties’ direct marketing purposes, then the company is not required to maintain and provide such lists, and instead may provide you with information on how to exercise your right to prevent disclosure of your personal information. Because the YUM-O policy as disclosed on this site provides you with an opportunity to opt-out of disclosures by YUM-O of your Personal Consumer Information to third parties for their direct marketing purposes, YUM-O does not have to provide you with such lists. If you are a California resident who would like information on how to exercise your rights concerning third party disclosures, you may send an email to or contact us via postal mail at:

California Privacy Rights Information
The YUM-O Organization, Inc.
900 Broadway, Suite 1001
New York, NY 10003

Attn: California Privacy Rights Administrator


Information You Provide to Us: YUM-O collects information about you when you visit and interact with this website. Some of this information is automatically collected, and some is collected when you interact with the site. The type of information that is automatically collected can include date and time of access of the site, the Internet protocol address of the computer that you are using, the domain and host from which you access the Internet, your browser software and operating system, and the specific activities you are engaged in while visiting the Site. Information from which you can be personally identified may also be collected by YUM-O at the site, including your name, postal address, e-mail address (referred to as “Personal Consumer Information”). Of course, you may choose not to provide certain information to YUM-O, but if so, you may not be able to participate in certain YUM-O activities and transactions.

Use of “Cookies” and Other Technologies: YUM-O may use “cookies” and/or other technologies or files (collectively, “cookies”) to identify how its visitors make use of this site. This aggregate tracking information is used to help YUM-O improve and enhance the website experience for all of its visitors. If you would prefer not to have such cookies stored on your computer, you may modify your browser settings to reject most cookies, or manually remove cookies that have been placed on your computer. However, by so rejecting the cookies, you may be unable to fully access the offerings on this site.

Electronic Communication: When you communicate with YUM-O electronically, via e-mail, when opting to receive our newsletter or otherwise, you consent to YUM-O’s use of the information you have provided, and you further consent to receive electronic communications from YUM-O. If you would prefer not to receive such communications, you can opt out of our email lists by either clicking on the “opt out” line at the bottom of the email, or by emailing us directly at

Shopping: When you shop for YUM-O products on this site, you are routed to a separate website, (“Shop Rachael Ray”). Shop Rachael Ray is hosted and operated by a third party, and is separate from Shop Rachael Ray collects information about its users and may share the information it collects with Yum-O. We may use this information to contact you and provide you with information concerning our programs, activities, events, new partnerships and fundraising efforts in which we believe you might be interested, or for other purposes as set forth in this privacy policy.


YUM-O maintains reasonable standards of confidentiality and security for this site and the Personal Consumer Information collected from this site. The Personal Consumer Information you provide is secured using industry standard e-commerce security technology. YUM-O also restricts its own employees’ access to Personal Consumer Information. However, it is possible that someone may intercept or access communications, transmissions and/or Personal Consumer Information. You must also seek to protect against unauthorized access to any information that you use in connection with this website, and you should remember to close the browser once you have completed your activities on the site or if you have decided to step away from your computer. In the event that YUM-O determines that there has been a security breach resulting the unauthorized disclosure of Personal Consumer Information to a third party, YUM-O will notify consumers whose Personal Consumer Information has been so disclosed by posting such information on the site and, if email contact is possible, then we would send an email advising of the status.


The Personal Consumer Information collected by YUM-O may be used for any lawful purpose.

Use of Personal Consumer Information by YUM-O

The Personal Consumer Information collected by YUM-O may be used by YUM-O for any lawful purpose, including to communicate with you, respond to your requests, and analyze and improve YUM-O’s websites, its business and/or its service to you. Should you choose to opt in to one of our email lists, YUM-O may use your information to send you email newsletters, information about the organization such as new features, status of goals, new partnerships, programs, activities, events, fund raising efforts and miscellaneous updates. All email newsletters and other communications will provide you with an opportunity to opt out of receiving future issues of such newsletters or to opt out of receiving future information within the body of the email. You may also, at any time, opt out of receiving any third party materials from this site by emailing us directly at

Sharing of User Content on the Site.

When users send us stories, recipes, photos and/or other User Content, these materials may be posted on our site. When we display a child’s photo or artwork, or photos that show Images of any children, we will only show a child’s first name and age. We will not show any last names or addresses, including email and postal. We will not use material without the acceptance by the user, or by the parent of a user if such user is under 18, of our User Content License Agreement. We will not return any materials, such as photographs, once they have been sent to us.

Disclosure by YUM-O of Personal Consumer Information to Other Entities

Without restriction, YUM-O may disclose aggregated statistics about visitors to its site, along with specific information concerning individual visitors of its site that is not Personal Consumer Information, provided that no specific individual can be identified by the information so disclosed. YUM-O may sometimes seek to share the Personal Consumer Information it has collected with a third party, and may also sometimes seek to share such Personal Consumer Information with companies that are affiliated with YUM-O. YUM-O may sometimes use a third party, located either within or outside the United States, to provide certain services on its behalf, such as processing transactions, sending e-mails or performing statistical analyses of activity on this website. In the event that YUM-O provides your Personal Consumer Information to any such entity, YUM-O will require that any such entity maintain the confidentiality of (and not further share) the Personal Consumer Information that YUM-O has provided to it. YUM-O may sometimes share aggregated Personal Consumer Information with partners on the YUM-O site, such as site statistics and behavioral data. YUM-O will not provide Personal Consumer Information to any third party for such party’s direct marketing purposes.

Acquisition of Business

In the event that YUM-O is involved in a merger, acquisition, consolidation, restructuring, reorganization, liquidation, sale or similar transaction relating to any portion of its business and/or assets, you hereby acknowledge and agree that the Personal Consumer Information relating to visitors of this site that YUM-O has collected may be included in the assets of, and/or transferred pursuant to, such transaction. If that occurs, YUM-O will post a notice to such effect on this website.

Legal Process

YUM-O may disclose your Personal Consumer Information if it has a reasonable good faith basis to believe that it is required to do so by law, compelled by court order or legal process, or is reasonably necessary and/or appropriate to: (i) protect the rights, property and/or safety of YUM-O or any other person or entity; or (ii) prevent or take action concerning any alleged: (a) illegal activity or (b) breach of the Terms and Conditions or Privacy Policy of this website.


You may update and/or correct the Personal Consumer Information collected on the site, or seek to have such information deleted from YUM-O’s records, by emailing


From time to time, the YUM-O website may contain links to other websites that are not controlled and/or maintained by YUM-O. Please be aware that these other websites may have different privacy policies, which may subject you to different privacy practices. Please review the privacy policies of such other websites for information concerning what information is collected on such sites and how it is used.

The site that maintains YUM-O merchandise is and is a completely separate site, with its own shopping cart and method of obtaining customer information. Accordingly, YUM-O cannot resolve customer service or privacy policy concerns with transactions or activity on that site. To contact them directly, please refer to and click their customer service tab at the top of the site.


From time to time, YUM-O’s Privacy Policy may change. YUM-O will post changes to the Privacy Policy at this site. Please review this Privacy Policy often so that you will remain abreast of YUM-O’s current policies, including its policies concerning the gathering and use of information that may be collected on our site.

This Privacy Policy was last updated on April 23, 2007 and is effective immediately.


If you have any questions concerning this Privacy Policy other than with respect to California Privacy rights, please contact us at:

The YUM-O Organization, Inc.
900 Broadway, Suite 1001
New York, NY 10003

Attn: Privacy Policy Coordinator


This Privacy Policy shall be governed by the laws of the State of New York, without regard to its conflict of law provisions. Any dispute concerning this Privacy Policy or your use of this site shall be submitted to binding arbitration in New York within one (1) year from the date that the cause of action arose (or, if multiple cause of actions are involved, from the date that the first cause of action arose), with such arbitration conducted pursuant to the then prevailing rules of the American Arbitration Association. To the fullest extent permitted by law, no arbitration brought pursuant hereto shall be joined to any other action or any other arbitration initiated pursuant hereto. If any portion of this Privacy Policy is deemed unenforceable, unlawful or void by a Court of competent jurisdiction, then that portion of the Privacy Policy will be deemed severable and will not affect the enforceability or validity of the remaining portions of this Privacy Policy.

Yum-o! is a 501(c)(3) nonprofit organization.